Chad Leonard
Visual merchandising production artist, building windows and floor sets for Nordstrom flagship stores in Seattle and New York.
Visual merchandising production artist, building windows and floor sets for Nordstrom flagship stores in Seattle and New York.
Every display in this portfolio was built full-scale, installed by hand, and taken down a few weeks later to make room for the next one.
For the last seven years I've worked as a production artist across Nordstrom's flagship stores in Seattle and New York, turning design concepts into physical builds: stone, fabric, foil, timber, paper, whatever the season calls for. This is a working record of that build, plate by plate.
A tiled archway wrapped in moss and greenery, built to frame the entrance rather than sit behind it.
A tufted color-block backdrop, built as two hanging panels so it could frame the window without competing with the coats and knitwear staged in front of it.
A field of layered circles in brushed and painted finishes, funneling down to a single porthole around the season's suiting.
Paper roses and pendant bulbs, built for a store initiative on cutting down display waste, shown here in the daytime pass.
The same install, second pass: wire-outline roses and bulbs against a warmer ground, built from reclaimed shop stock.
A suspended field of turned wooden rods hung at staggered heights, with a single figure threaded through the middle of it.
A cantilevered stack of stone forms holding the eye before it drops to the garments, the most purely sculptural build of the year.
Before any of it reaches the floor, it starts here: cutting and shaping raw stock to size, one block at a time.
Quarried-stone risers doubling as plinths for the accessories wall, playing raw stone against cast leather.
Cloud-printed panels hung between floor and ceiling grid, breaking a wide-open selling floor into a walk-through installation.
Metallic Sintra, heat-sculpted and stretched taut behind the glass, catching the street outside as much as the dresses inside.
Based in New York. Available for production and install work on windows, floor sets, and full-store campaigns.
clnard93@gmail.com